We create tools and services that transform advertising into a force for good

will be donated to charities

What you Get by Default with Oui Ad Good

Every partnership supports purpose, at no extra cost to the advertiser.

Oui Do Good donates at least 1% of our profit to vetted charities. That means your campaigns contribute to social and environmental causes — simply by working with us.

At least 1% of our profit is donated to charities
DSP campaigns = we use Green Tech by default to reduce and monitor Carbon Emissions
You can use our Branded Ad Format, Paid Social Branded Content and Landing Pages to increase engagement and let users know your ads give back (customization is available as a paid service).
You can use our Browser Extension to create custom audiences based on the websites/retailers/competitors they visit.

What you Get by Default with Oui Ad Good

Run greener by default.

Whenever possible, we activate campaigns using low-carbon media, sustainable tech, and environmentally responsible data partners — helping reduce the footprint of your advertising without compromising performance.

At least 1% of our profit is donated to charities
DSP campaigns = we use Green Tech by default to reduce and monitor Carbon Emissions
You can use our Branded Ad Format, Paid Social Branded Content and Landing Pages to increase engagement and let users know your ads give back (customization is available as a paid service).
You can use our Browser Extension to create custom audiences based on the websites/retailers/competitors they visit.

What you Get by Default with Oui Ad Good

Use our impact-driven ad format to boost engagement.

Our Oui Ad Good video skin (overlay) is available at no extra cost — letting your existing creatives shine while visually highlighting that the ad supports charitable projects. Want it fully customized to your brand? Premium design options are available.

At least 1% of our profit is donated to charities
DSP campaigns = we use Green Tech by default to reduce and monitor Carbon Emissions
You can use our Branded Ad Format, Paid Social Branded Content and Landing Pages to increase engagement and let users know your ads give back (customization is available as a paid service).
You can use our Browser Extension to create custom audiences based on the websites/retailers/competitors they visit.

Who We Work With

Oui Ad Good is built for advertisers, agencies, and media partners who want to combine performance with purpose. We make it easy to turn your media campaigns into a force for good — supporting vetted nonprofits while delivering results. No extra platforms. No added complexity. Just better outcomes for brands and the world.
Nonprofits can also partner with us to gain visibility and funding through high-performing media placements that align with their mission.

Brands / Advertisers

We help brands integrate purpose into their paid media — without sacrificing performance or simplicity.

Want to make your campaigns more impactful?

Agencies

Looking to stand out in pitches or add more value for clients? Oui Ad Good enhances your media strategies with impact-driven creative and tools.

Interested in offering added value to your clients?

Nonprofits

We collaborate with charity organizations to direct funding where it’s needed most. Are you a 501(c)(3) organization?

Want your charity to be featured in our campaigns?

Media Partners

We prioritize working with responsible Publishers, Tech and Data Platforms that care about impact, sustainability, and trust.

Think we’d be a good fit?

Every ad run with us
does good in the world.
Raising money for causes, reducing emissions and funding quality journalism.

Oui Ad Good Curation.

We bring together hand-picked media environments that reflect your brand’s values. From low-carbon inventory to independent journalism and inclusive publishers, we help you reach audiences who care — where it matters.

Whenever possible, we prioritize working with publishers and platforms aligned with the UN Sustainable Development Goals.

Let’s build your custom package.

How it works

1. Selecting the right Charity

Oui Do Good presents a selection of vetted nonprofit projects that align with your brand’s mission and values.
Both the advertiser and the nonprofit confirm the partnership to ensure mutual transparency and intent.

2. Building the Media Plan

Once we’ve aligned on the campaign goals and causes you want to support, we craft a tailored media plan that balances performance and purpose.
We take into account your targeting needs, key platforms (programmatic, paid social, CTV…), and budget to ensure we deliver both impact and results.
When possible, we prioritize green tech partners, sustainable inventory, and values-aligned publishers to amplify your message responsibly.

3. Activating the Oui Ad Good Format

Your campaign gets an extra layer of meaning with the Oui Ad Good format — a branded overlay or skin that makes it clear to audiences that your ad is making a difference.
This visual layer increases engagement, communicates your support for a cause, and adds authenticity to your messaging.
You can use our standard format for free, or customize the look and messaging to better reflect your brand (available as a paid service).

4. Monitoring Performance

Throughout the campaign, we track both media performance and impact metrics. From impressions and engagement to attention and conversion, we ensure your campaign delivers results.
We also monitor the effectiveness of the creative, audience targeting, and media placements — optimizing in real time when needed to meet your KPIs and maximize your ROI.

5. Donation & Transparency

At the end of the campaign, we make the donation on your behalf to the selected nonprofit(s).
If your campaign supports a specific project, we’ll provide a summary of the impact (e.g., trees planted, meals delivered). If the donation is made as a general contribution, you’ll receive a proof of donation and confirmation that the funds were received and used to advance the nonprofit’s mission.
Either way, your team will have the documentation needed to communicate your brand’s positive impact with confidence.

Oui Ad Good Format

Attention-grabbing, impact-giving.

Increase conversions, Support a cause, using our free landing pages.

We give your shoppers retailer choice for a frictionless path to purchase and donate ad space to charity — delivering better performance and meaningful impact.

See a live example here.

Ads, except they perform better.

Attention earning

3.7s

Our ads achieve 3.7s of active attention, 2s longer than the industry standard.

Trust building

+21%

Brands achieve up to +21% increase in brand consideration with our formats.

Memorable

+75%

Campaigns run with us increase brand recall up to +75% vs control groups.

A symbol of impact.

Every ad powered by Oui Ad Good features our impact symbol — a clear, visible way to show your audience that this campaign gives back.

We create tools and services that transform advertising into a force for good

Plug into your current media workflow — we’re Platform and DSP-agnostic

Activate meaningful impact by directing a portion of your media budget toward vetted nonprofit initiatives.

Use creative that stands out and invite users to engage more to have purpose.

Prioritize sustainability with low-carbon media and green tech partners.

Stay compliant with clear legal and operational structures for charitable funding.

Every partnership supports purpose, at no extra cost to the advertiser.

Run greener by default.

Use our impact-driven ad format to boost engagement.