Why hire me as a Consultant?

No matter your objective, be it building awareness or boosting sales, I have the skills and insights to assist you in reaching your targets.

• You are looking for someone that can help you with your Digital Marketing Strategy and Execution, but you prefer not to commit to someone full-time or work with an agency.
  
• You are already working with an agency or multiple freelancers but you’re in need of someone who can be the Bridge between you and them. You want someone who’s trustworthy and who can translate your needs to the agency/freelancers, oversee their work and make sure that you get the best out of it.
  
• You have an internal team with limited digital marketing knowledge and you need someone experienced to guide the team, train/teach them, and be the authority when talking to vendors, retailers, partners, agencies and freelancers.

My Expertise:

• Paid Social (Meta, Twitter, Snapchat, TikTok, Pinterest…)
• SEM/PPC
• Display/Retargeting
• RTB/Programmatic
• Video/Connected TV
• eRetail (Amazon, Macy’s, Bloomingdale’s, Ulta, Nordstrom, Belk…)

Me in a Nutshell:

• Experienced (more than 15 years in the digital marketing field)
• Trustworthy (I always have your best interest in mind)
• Self-taught person & lifelong learner (I follow the latest trends, innovations)
• Not afraid of new challenges (I actually thrive on them)
• 100% remote worker (managing accounts and teams) since 2014
• I manage Fortune 500 accounts but also SMB’s and Startups

Need help with your Digital Marketing/Media Buying?

You can find all the recommendations/feedback from my clients, colleagues or vendors on my LinkedIn Profile (you need to be logged in).

Jenny Roca D’Adamo

Marketing Director, Interparfums Luxury Brands, New York - USA

Mourad is true digital marketing expert who prides himself in making sure his clients are getting the best return on their investment. He is a strategic and analytical thinker who challenges the status quo. His skills include intense planning and a forward-looking attitude, as well as an eye for emerging trends. Mourad knows all the right questions to ask to provide top quality service while delivering clear and concise advice. For the past 3 months he has been working on our fragrance brands (Jimmy Choo, Coach, Montblanc, Kate Spade and Moncler) to ensure we are optimizing our budgets across a variety of channels (Paid Social, Connected TV, Programmatic Display, e-Retailers ) to get the best return on our investment. He is a hardworking, team player who can easily explain complex ideas so that everyone learns and feels comfortable making decisions. I would highly recommend Mourad if you are looking for a digital marketing expert to grow your business.

Arnold Pouteau

Investor, Former Managing Director Labelium Americas, New York - USA

I have had the privilege to work with Mourad many times in the US across Digital Marketing initiatives for high profiles brands and companies. Not only Mourad is one of the best Digital Marketing Expert I have been working with, but he is also a pleasure to work with and bring to every project his enthusiasm alongside his expertise.

François-Xavier Tournut

Senior Brand & Media Manager, Global Luxury Brands, Google, Paris - France

I had the chance to work with Mourad on Saint Laurent for more than a year. His agile strategic thinking capabilities enable him to identify opportunities, priorities emergencies and deliver outcomes that allows our customers to always over performed / maximise the ROI of every euro invested. Congratulations Mourad for the amazing work you did during this year.

François Tiercin

International Digital Director, Interparfums, Paris - France

I've worked closely with Mourad when he was managing our brands' (Montblanc, Coach, Jimmy Choo, ...) social campaigns at Labelium. I particularly appreciated his energy and professionalism to setup and coordinate this complicated project all around the world.

Rachid Ait Addi

SVP Strategic Accounts (Retail, Auto, QSR, Beauty, Luxury), Teads, London - England

I had the chance to work with Mourad last year and I have been very impressed by his knowledge of the US digital media industry and how to convert it into outcome for luxury brands and his clients. His energy, enthusiasm and innovation is contagious. Always having his client's best interest in mind he is great at negotiating and bringing innovation to his clients benefits. I would recommend Mourad to any beauty and luxury brands looking to connect with their audience online.

Marie Bénet

Marketing and Digital director, Picture Organic Clothing, Annecy- France

I've been working with Mourad for more than 1 year while he was managing our SOREL social media strategy for EU. He always went above and beyond to deliver best-in class campaigns and results, being creative in the tactics he and his team set up. He had a great attention to details and never hesitated to get hands on to go the extra mile for our business. Last but not least, he is one of the most friendly and enthusiastic consultant I ever worked with and will happily work again with him!

Myriam Tzinmann-Rebibo

Co-Founder, mimi et lulu, Hong Kong - Hong Kong

I have worked with Mourad in 2 of my jobs: I worked with him at Clarins Fragrance Group USA when he worked at Labelium. He was then in charge of our Paid Activities on Social Media (Mainly Facebook and Youtube at the time). We worked together for about 3 years and he was already committed and having great results in our media campaigns. When I moved to Hong Kong and was in charge of eCommerce globally for APM Monaco, we asked Mourad to manage our Paid Media campaigns for Facebook and Instagram. We worked together for about 1.5 years. Here again, set ups for the campaigns were done in a timely manner, the follow ups and optimizations were done promptly, reports handed on time and we worked closely together on the strategy. Results were very good both for Brand Awareness activities and eCommerce. I would like to recommend Mourad for his great skills and wish him the best of luck in any of his endeavours.

Geoffrey Perez

Global Head of Luxury, Snap Inc., Paris - France

I’ve worked with Mourad for a couple of years while he was looking after Saint Laurent and Interparfums at Labellium. He has always been a great partner and highly professional. Mourad is a media/digital/eCom expert and also has that ability to take a step back and look at the bigger picture.

Etienne Leroy

COO, Livmeds, Nice - France

Mourad is a tip-top digital marketer! Very easy to work with and very professional. I highly recommend him for your digital marketing strategy or digital marketing execution.

But first, why is it called Oui Do Good?

 I’ve always been interested in helping nonprofits. So, I thought that the name of my company should reflect that.
“Oui” in French means “Yes”. So it’s about saying yes to doing good.

Pro Bono for Nonprofits

Oui Do Good is committed to helping nonprofits by offering some Pro Bono hours.
If you’re a registered 501c3 nonprofit and need help with your Digital Marketing Strategy, I would love to hear from you.

My journey to Social Entrepreneurship

When I was living in Sydney (2011), I had an idea with a friend of mine to create a mobile app where users could donate for free to their favorite nonprofits, just by installing apps sponsored by advertising. In 2015, I decided to finally give it a try and started this as a side business. I worked at night, after my day job, and managed to get the app released a year or so later.

In 2017, I decided to pivot to create an Internet Browser Extension (ouiadgood.com) that allows users to make free donations and raise awareness for nonprofits just by browsing their favorite websites. Unfortunately, it was not successful.

I was still looking for a way to do more meaningful work, looking for purpose. So when I started working as a self-employed Digital Marketing Consultant, I decided to give 10% of my revenue to Room to Read, a charity I’m involved with. A lot of people told me this was too much, especially since I’m not talking about a percentage of my profits but my gross income. I still went ahead and stuck to it. When COVID hit, I lost all my clients and realized that maybe this was a bit too ambitious for someone alone, starting a new business while moving to a new country and living in an expensive city.

Today I’m more committed than ever to help nonprofits via my work. That’s why I offer Pro bono services to nonprofits. 
I’ve also been fundraising for Room to Read and Team For Kids (running the NYC Marathon). This is a big part of who I am.