Be part of the answer.

Part of Search & AI Discovery.

GEO and AEO sit alongside SEO in one discovery service. This page explains the AI visibility and measurement workstream; the wider service connects it to technical foundations, product information and organic search performance.

Platform agnostic. Focused on your questions.

We select monitoring tools around your markets, category, budget and existing stack. Our role connects the baseline to research, content priorities and delivery, rather than tying the strategy to a single software platform.

Approve the questions. Keep comparisons consistent.

Build an agreed prompt set around brand, category, product comparison and shopping intent. Define the AI experiences, markets, competitors and run frequency before tracking. Log changes to the question set and implementations so month-to-month comparisons have context.

• Brand mentions, citations and share of voice within the measured sample
• Answer accuracy and competitor comparisons
• Prompt tagging by topic, audience or campaign
• Response history, exports and stakeholder access confirmed for the chosen tool

Turn the audit into useful work.

Prioritize the information customers and AI systems need: product facts, specifications, FAQs, product and category copy, retailer-ready content and appropriate feed recommendations. Coordinate technical improvements and citation opportunities with the people who can approve and implement them.

• Content briefs, creation and optimization according to the agreed scope
• Technical recommendations and implementation coordination
• Retailer and product-feed preparation where supported
• Off-site and citation research with PR or publishing owners

Built for brand owners and licensed portfolios.

For owned websites, we can coordinate content, publishing and technical improvements with your team. For licensed brands, the scope can focus on visibility analysis, retailer-ready information and off-site opportunities. Website and retailer changes depend on access and approval.

Three views of progress.

Review organic search performance, identifiable AI referral traffic and brand presence within AI answers. Where analytics access is available, add landing-page engagement and associated website transactions or revenue. Licensed-brand reporting can use third-party visibility data without assuming access to the brand’s website.

• Search Console and analytics where available
• AI mentions, citations, accuracy and competitive context
• Completed work, findings and the next priorities
• A reporting cadence, scope and review process agreed upfront

Start focused. Agree what happens next.

Define the pilot’s brands, topics, markets and deliverables before starting. The proposal separates platform usage, research, production, implementation responsibilities and any external placement costs. AI inclusion, rankings and publisher acceptance cannot be guaranteed.

Organic visibility and advertising have different roles.

SEO and GEO/AEO improve discoverability and the information available about your brand. ChatGPT advertising is a separately scoped paid-media service. Buying an ad does not give control over organic AI answers.