Meet intent in a new setting.

Start with the opportunity, not the novelty.

Assess how the channel fits your audience, market and commercial objective. Define the role of the campaign alongside search, social, retail media and your wider plan. Confirm account eligibility and available formats before launch.

• Audience and market fit
• Campaign objectives, budgets and test design
• Account setup and launch requirements

Make the click worth taking.

Match the ad message to the questions and decisions a customer is exploring. Build a relevant destination: product information, retailer choice, a DTC product page or a clearly explained lead-generation offer.

• Creative and messaging aligned to the objective
• Commerce and lead-generation landing pages
• A clear route from discovery to the next action

Launch with a learning plan.

Define success before investing. Configure the measurement supported by the account, destination and consent choices, then review delivery, engagement and downstream results. Expand based on evidence from the test.

• A baseline and agreed learning agenda
• Campaign tagging and available conversion signals
• Ongoing optimization and performance reporting

Keep pace with a changing channel.

Markets, buying tools, formats and measurement capabilities continue to evolve. We review the current options when planning each engagement and adapt the scope as access and product capabilities change.

Advertising is separate from AI answers.

ChatGPT ads are paid placements, clearly separated from organic answers. Buying advertising does not let a brand shape or rank the answers ChatGPT generates. For organic discoverability, explore our GEO & AEO service.

More visual ways to tell the story.

Explore the eligible mix of product-feed advertising, image-led placements and emerging multi-image formats. OpenAI’s October product communication introduced a multi-image test during image generation in the US with selected advertisers. We confirm access and current formats for your account before including them in a plan.

• Product imagery and destination alignment
• Feed and product-review readiness where supported
• Creative adaptation to available placements

Plan around current availability.

Advertiser access depends on the legal entity, country and platform requirements. We confirm what is available for your account rather than assuming every format or market can be activated.