Sunless Beauty: Beyond Peak Season
Building search ownership and sustaining retail velocity after peak season.
- Sponsored Search
- Sponsored Brands & Video
- Seasonal strategy
Results
The challenge
Extend performance beyond peak season in a highly seasonal beauty category.
Our approach
Increase post-peak Sponsored Search investment, expand branded and non-branded keyword coverage, introduce Sponsored Brands and Video, and sustain top-of-search visibility into late summer and fall.
The approved source reports these seasonal comparison windows without a calendar year. Digital and POS figures describe separate reported measures.
Results from approved Oui Do Good agency case studies. Client identities remain confidential. These outcomes describe specific engagements and periods; future results depend on the brand, investment, market and available retailer data.
Client identity confidential. Editorial category imagery.
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