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Luxury · Amazon / Case study

Luxury: A Scalable Amazon Framework

Structure and team enablement for long-term Amazon growth.

What we brought
  • Commerce strategy
  • Account architecture
  • Team enablement
The impact

Results: 2022 to 2025

A clear view of the outcome.
+442%Sales
+36%Return on ad spend (ROAS)
−26%Advertising cost of sales (ACOS)
+61%Conversion rate
+26%Average order value

Build a structured, scalable Amazon framework while campaign execution remained with the client’s internal team.

  • Restructure portfolios and campaign hierarchy.
  • Create a keyword harvesting and expansion process.
  • Plan seasonal budget allocation and an ongoing optimization cadence.
  • Train and enable internal teams.

Sales increased 386% and ROAS increased 138%.

Results reflect the reported period, including the client’s internal execution of the framework.

Results from approved Oui Do Good agency case studies. Client identities remain confidential. These outcomes describe specific engagements and periods; future results depend on the brand, investment, market and available retailer data.

Client identity confidential. Editorial category imagery.

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