
Luxury · Amazon / Case study
Luxury: A Scalable Amazon Framework
Structure and team enablement for long-term Amazon growth.
What we brought
- Commerce strategy
- Account architecture
- Team enablement
The impact
A clear view of the outcome.Results: 2022 to 2025
+442%Sales
+36%Return on ad spend (ROAS)
−26%Advertising cost of sales (ACOS)
+61%Conversion rate
+26%Average order value
01
The challenge
Build a structured, scalable Amazon framework while campaign execution remained with the client’s internal team.
02
Our approach
- Restructure portfolios and campaign hierarchy.
- Create a keyword harvesting and expansion process.
- Plan seasonal budget allocation and an ongoing optimization cadence.
- Train and enable internal teams.
03
Peak season: Q4 2022 to Q4 2025
Sales increased 386% and ROAS increased 138%.
Results reflect the reported period, including the client’s internal execution of the framework.
Results from approved Oui Do Good agency case studies. Client identities remain confidential. These outcomes describe specific engagements and periods; future results depend on the brand, investment, market and available retailer data.
Client identity confidential. Editorial category imagery.
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